Convert consumers andtarget audiences by making their hot buttons resonate
The Panorama Program helps you adapt your strategy to capture and engage your audiences, based on an annual survey of Canadians' values, motivations, and mindsets.
Understand what truly motivates your audiences, and turn uncertainty into opportunity
Panorama gives you the keys to understand your audiences' needs, expectations, and motivations, so you can convert them to your offers and ideas. By bringing forward market and societal trends, the program highlights clear positioning opportunities, especially valuable in times of turbulence.
The Panorama Program
The DNA of your target customers and audiences
A clear framework to understand what drives Canadians, track trends, and support strategic decisions.
Book a 30-minute meeting
What gets them going in the morning!
Values, motivations, hot buttons, mindsets.
A view from different perspectives
Profiles for your target segments, your personas, and your brand users.
Market and societal trends
An annual survey on values, brands, and trends. Approximately 100 values and hot buttons are measured.
Market intelligence to inform your strategies
Comprehensive customer profiles, integration with customer databases, and the necessary ingredients to inform your strategies.
Understanding the hot buttons that motivate consumers and citizens
Who Panorama 2026 is for
Panorama is designed for organizations that want to adapt their strategy to capture and engage their audiences, grounded in a clear understanding of values, motivations, and hot buttons, especially in times of turbulence.
Best suited when decisions rely on a clear read of market and societal trends and positioning opportunities.
A map synthesizing the values of consumers and citizens
For brands and consumer segments
The opportunities differ, depending on the critical zone where your brand(s) or specific target segment(s) are located.
The Panorama 2026 Offer
Join Panorama 2026 and get a clear, actionable read of Canadians' values, motivations, hot buttons, and mindsets, aligned with your business priorities to inform strategic decisions.
What's included (base offer)
- An annual survey on values, brands, and trends
- Approximately 100 values and hot buttons measured
- A complete profile of your target audiences and stakeholders
- Profiles created for your target segments, your personas, and your brand users
- A read of market and societal trends
- A map synthesizing the values of consumers and citizens
- Market intelligence to inform your strategies (organic growth: engagement, loyalty; new-customer acquisition)
- As needed: integration with your databases
Your participation
You choose the number of questions to include in the Panorama 2026 questionnaire.
Meeting with Mr. Alain Giguere.
The Panorama Program: Key figures
Respondents in Canada (n = 3,750)
Respondents in Quebec (n = 1,600)
Values and hot buttons measured
Delivered annually
Panorama 2026, made simple
You confirm the number of questions. We integrate them into the survey. You receive the read.
Define your participation
A 30-minute meeting with Mr. Alain Giguere to confirm your participation and the number of questions to include.
Needs definition and question integration
Align and integrate your questions into the Panorama survey.
Data collection (April 2026)
Panorama fieldwork: data collection.
Read and deliverables
A clear, actionable read of values, motivations, hot buttons, and mindsets, aligned with your business priorities.
Frequently asked questions
Book a 30-minute meeting
Book your meeting
30-minute Panorama 2026 meeting with Mr. Alain Giguere. Confirmation sent by email.